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Wednesday, April 21, 2010

Apple revenue exceeds Wall Street expectations
by Zuzana Zelenakova


Apple´s iPhone is such a success that it boosted the company´s latest profits to incredible heights. It exceeded even Wall Street´s expectations. In the last quarter sales of iPhone were higher than in any other quarter. Apple´s stock jumped up about 15 percent this year and reached a record high on Friday. According to the company reports, it sold about 8.8 million iPhones, 2.9 million Macs and 10.9 million iPods in the last quarter. "iPhone sales were at an all-time high," said Peter Oppenheimer, Apple's chief financial officer Tuesday. He called January-March period Apple's "best non-holiday quarter ever." Apple sold more laptops than desktops last q! uarter, but number of shipped desktops increased from 36 percent in 2009´ fourth quarter to 39 percent. Wall Street analysts were naturally curious about the iPad, which Apple launched on April 3, only few days after the end of the first quarter. "When we priced the iPad , we priced it very aggressively," said Tim Cook, the company´s chief operating officer. "We think the market for the iPad is very large, and we wanted to capitalize on our advantage." He also suggested that Apple might reduce the price of iPad later, similarly as it did with iPhone. Apple also commented on the low iPad supply levels and confirmed once again it would not sell the tablet outside the US until the end of May. "Sales have been much, much stronger than we predicted," Cook said. "We are adding [production] capability, and we'll see where this thing goes. But it has shocked us, this level of demand." As Apple officials claim the company is still working on enhancing the products for thei! r consumers, but the global crisis left some marks. People are! still a bit careful about their money and choose lower-priced products.

related story (sgx17059): http://news.yahoo.com/s/nm/20100420/tc_nm/us_apple;_ylt=AiQ8...
by Zuzana Zelenakova
for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of! your fingers.

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